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Why Google Purchased Fitbit & How Its Smartwatches & Trackers May Change


Fitbit has been within the health wearable enterprise for a very long time, and with Google’s assist, it would have the ability to do much more sooner or later.

Google confirmed in January 2021 that it had lastly accomplished its acquisition of the wearable health big Fitbit. It had been a couple of yr since Google first introduced the deliberate acquisition of the model. Now that the deal is completed, some could be involved about the way forward for the fitness-focused firm. In spite of everything, Fitbit pioneered the health tracker trade and enjoys a worldwide neighborhood of customers. By itself, Fitbit pushed the boundaries of what a wrist-worn health tracker may do, however now that it has entry to Google’s wide selection of sources, it would have the ability to do much more sooner or later.

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Fitbit was based in 2007 by James Park and Eric Friedman, who dreamed about creating wearable gadgets that make the most of well being sensors. In 2009, Fitbit launched its first machine, identified merely because the Fitbit. It was a wi-fi machine that could possibly be clipped onto clothes and will monitor the wearer’s motion, sleep, and the variety of energy burned. Inside a span of about ten years, Fitbit went from two entrepreneurs struggling to search out traders to a multibillion-dollar firm.

Associated: Google Assistant Comes To Fitbit Smartwatches: What Can Customers Do With It?

In November of 2019, Google paid $2.1 billion to accumulate the well-known health monitoring firm. Nonetheless, the deal has been topic to scrutiny, together with probes into whether or not it may propel Google’s market place in promoting if it chooses to make use of Fitbit’s information to additional personalize advertisements. Fitbit and Google have each acknowledged that consumer information will not be used to focus on ads. As an alternative of specializing in the promoting angle, Google’s reasoning for the Fitbit deal stands to be way more thrilling.


The Reasoning Behind Google’s Fitbit Buy


Using a voice assistant on a Fitbit Versa 3

This isn’t the primary time Google has ventured into the smartwatch trade. In January 2019, Google purchased smartwatch expertise from Fossil and even employed a number of the engineers who created it. Google has a repute for purchasing corporations and absorbing their applied sciences, so questions on why Google acquired Fitbit are legitimate.

There are a number of the reason why it made sense for Google to purchase Fitbit. Fitbit will assist enhance Google’s presence with well being/wellness wearables. Equally, having the backing of Google will enable Fitbit to make its health wearables higher than ever. Google has the extra superior smartwatch chops with Put on OS, Fitbit is an professional with well being monitoring, and mixing these two issues is the place Google sees success.


We’re Already Seeing The Influence Of Google’s Fitbit Deal


Google Pixel Watch Official image 2

As of 2022, the results of Google’s Fitbit acquisition are extra obvious than ever earlier than. Beginning in February 2021, Google started promoting Fitbits alongside its different {hardware}. Merely head to the Google Retailer web site, click on on the ‘Watches’ part, and you should purchase any of Fitbit’s present wearables — together with the fundamental Fitbit Encourage 2 tracker and the flagship Fitbit Sense smartwatch. All the pieces continues to be clearly branded as a Fitbit gadget, but it surely’s apparent that these gadgets are actually a part of the Google household.

Associated: Google Is Now Prepared To Take On Apple With New Pixel Watch

Maybe much more noteworthy, nonetheless, is how Google will use Fitbit monitoring on the upcoming Pixel Watch. The Pixel Watch drew a number of consideration when Google unveiled it at Google I/O in Could 2022. Together with confirming its design and Fall 2022 launch date, Google additionally introduced that the Pixel Watch will totally combine with the Fitbit ecosystem — together with a Fitbit app on the Pixel Watch and the flexibility to sync that information with the Fitbit smartphone app. Moreover, earlier leaks of the Pixel Watch appear to point out it utilizing the identical well being sensors because the Fitbit Luxe and Fitbit Cost 5. Which means we will anticipate all-day exercise monitoring, 24/7 heart-rate monitoring, cardio health ranges, and many others.


What The Future Holds For Google And Fitbit


Fitbit Inspire 2 next to an iPhone with the Fitbit app

And that is simply what we have seen of the Google and Fitbit deal proper now. Because the months and years progress, it’s going to solely change into extra impactful. For its half, Fitbit’s confirmed that it is working by itself Fitbit-branded smartwatch that’ll run Put on OS 3. It is unclear when that smartwatch will launch, however we all know {that a} Fitbit Put on OS wearable is coming sooner or later.

It’s going to even be fascinating to see what function Fitbit performs in the remainder of the Google ecosystem. For now, Fitbit and Google Match will exist alongside one another as two separate platforms. Nonetheless, it is not tough to think about Google ultimately sunsetting Google Match and relying completely on Fitbit. Google has its smartwatch tech, Fitbit has its well being experience, and we’ll probably see these two issues coming nearer collectively for some time to return.


Subsequent: Fitbit Cost 5 Vs. Fitbit Sense

Sources: Google

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