If you’re concerned in two sides of the trade like I’m–being each a publicist and a author, typically it looks like all you’re ever studying is artist bios.
Belief me, I’ve seen all of it, and a number of these bios I’ve learn are not fairly.
A bio is a serious reflection of the band or artist it’s about. This will likely seem to be an enormous duh, however you’d be stunned at what number of bios on the market are poorly written or make the band look dangerous as a result of they’re poorly written.
And truthfully, I believe the reality is most of us don’t notice how necessary a bio actually is, and we don’t know what to look out for with regards to writing them.
Check out a few of these don’ts to get a head begin on what to not do in your subsequent bio revision.
Please, please, please, save everybody’s time and power by maintaining your bio concise.
This isn’t the place to ramble on and on about the whole historical past of your band, or about your total life story. Certain, you could also be occupied with these particulars, however the remainder of the world most likely isn’t. Keep in mind, we’re going off first impressions right here which suggests if a stranger isn’t going to seek out it compelling, it’s received to go.
Your bio is one other place the place you possibly can promote your self and provides individuals a cause to hearken to your music to allow them to then hopefully develop into new followers. You don’t wish to bore them with ineffective details.
Take into consideration what you’d and wouldn’t wish to learn about one other band, and what is going to make it easier to stand out. Do you will have any notable accomplishments? What’s your mission? What’s a novel story concerning the band?
On the similar time, we don’t need a bio that’s only some sentences. Staying round 400-500 phrases offers you adequate house to convey your story and the related particulars just like the above, with out going too far off observe
Don’t Go away Your Followers Uninformed
I’ve learn my fair proportion of bios, and also you wouldn’t imagine how usually a band’s bio will miss details about their newest launch. I get it, you’ve received different issues happening. However earlier than you begin sending that child out, be certain it’s up to date to mirror who you’re and what you’re really selling.
You might assume nobody will discover, however the reality is your bio ought to be getting an improve with each new launch. That is essential as a result of in case your bio is the way you inform press, venues, and so on about who you’re, it must mirror the newest model of that.
And the good information is, it doesn’t must take a very long time. Most of your bio can and can keep the identical, however rotating out data in your newest launch, and including related accomplishments as they arrive in will assist your bio really stand out.
Don’t Write within the First Particular person
This is without doubt one of the commonest errors I see artists making, is that they’ll write their bio within the first particular person. This can be a huge no-no—you all the time wish to write within the third particular person. Whilst you may initially really feel prefer it’s impersonal, that is normal follow and goes to make the entire thing much more readable.
And look, keep in mind in class when academics would ask you to jot down essays within the third particular person? It’s the identical factor right here. Writing your bio within the first particular person (e.g. “My title is X and I’m a singer-songwriter from Texas”) sounds extremely DIY and unprofessional. Utilizing the target voice (e.g. “X band has made their mark on audiences throughout the US and past”), alternatively, not solely comes off as extra skilled, nevertheless it additionally permits the reader to soak up your story with out bias.
Nonetheless, if you wish to add a bit little bit of a extra private contact, you possibly can embody a direct quote, whether or not it’s about why you make music or the message behind your upcoming album. Quotes add superb depth to any bio and assist remind folks that they’re not studying about an summary idea, however about actual human beings who’re creating artwork with an impression.
Don’t Write Your Personal Bio if Writing Isn’t Your Robust Go well with
I get it, typically it may be actually laborious to jot down about ourselves. It could really feel bizarre and self-indulgent, and typically that simply feels too troublesome to get round.
If you happen to discover it troublesome to jot down about your self, or if you recognize that writing on this manner simply isn’t your factor, (or if you recognize writing on the whole simply isn’t your power) both have one in all your band members take over, or pay somebody to do it for you.
In case your bio is written poorly, nobody goes to take you critically. That’s why it’s so necessary to solely DIY this piece of issues in the event you’re already a powerful author who’s snug writing about your self. In any other case, save your self the trouble and throw somebody 100 bucks to do it for you. It is likely to be value it simply to not spend hours agonizing over it, and to make sure you have a high-quality, professional-sounding bio that may land you extra press and alternatives.
In any case, in case your bio is the cornerstone of your EPK and the primary introduction to you and your band, it’s value getting it proper, isn’t it?
Angela Mastrogiacomo is the founder and CEO of Muddy Paw PR . She loves ice cream, trashy TV, and hanging along with her canine Sawyer.