Amid a backdrop of lockdowns, layoffs, and the related monetary pressure unwittingly imposed on so many by the worldwide pandemic, Canadian hip hop duo The Hello-Cats discover a panorama of uncertainty with their dynamic single, “Totally different World,” a soulful, considerate observe that includes a visitor efficiency by Monster Truck vocalist Jon Harvey.
Try the dwell efficiency video of “Totally different World right here.
A staple of the Hamilton, Ontario hip hop scene over a decade in the past, The Hello-Cats started as a six-person collective in 2010. After an extended hiatus, they got here again as a duo with authentic members Mitchell Heaton and Stealth Elementz. From collective to duo, they’ve shared the stage with the likes of Categorized, Peter Jackson, D-Block, Marco Polo, Junk, and Younger Sew.
As Heaton explains, there may be an absolute private slant to the music’s title, refuting the notion that it got here solely from the surreal state of the world these final two years.
“We had been in a little bit of a bizarre headspace across the time ‘Totally different World’ got here collectively,” Heaton begins. “I had stepped away from making music for the higher a part of seven or eight years after which the pandemic hit, and I received again into it as a result of, considerably paradoxically, I wasn’t capable of work. And in that point that handed, issues simply modified so drastically inside the enterprise itself, by no means thoughts how the world had modified. And so, it actually felt like a unique world in a few alternative ways, particularly to me.”
Anchored by a minimalist beat, their rapid-fire lyric supply winds its manner all through the music, narrating a socially-aware stream of consciousness that provides a novel depth to the observe.
A critical coup for the duo was touchdown Jon Harvey to sing the hooky melody featured within the refrain. “I met Jon awhile again by means of mutual connections within the Hamilton music scene” explains Stealth. “After we recorded the demo, I took a shot and introduced the music to Jon, and he cherished it. His efficiency on the observe utterly surpassed our expectations.”